Search engine optimization (SEO) is a fast-changing industry that continues to evolve rapidly every day. While Google’s goal of providing the most relevant and trustworthy information stays unchanged, new details are added to its ranking algorithm every year, if not month. Keeping up with Google’s ranking algorithm adjustments, on the other hand, has never been more critical. These are the top ten Google search ranking criteria to consider, with Google 2021 already underway:
- Rank brain
- Mobile Friendliness
- Page loading time
- The Essentials of the Internet
- Markup for Schema
- The Power of the Brand and the Domain
Content of Good Quality
In-depth content that covers a large spectrum of its relevant subject is high-ranking content. Quality Content should add the right value to the user’s experience and include engaging visual content to complement the written content.
Length of Content
Because the appropriate word count for an article varies by subject, there is no clear rule of thumb.
Google’s search algorithm still considers backlinks to be one of the most important ranking criteria. Online marketers have a close eye on backlink profiles, especially in light of recent updates like “Penguin 4.0,” which cleansed and filtered sites with low-quality backlink profiles.
Rank Brain is Google’s third-most important ranking signal to provide the most relevant and valuable results by better understanding the human intent behind a search query. Rank Brain uses machine learning to comprehend complex searches and their relevance to specific topics while also considering how the user interacts with the specific search results. Search results that have a higher user success rate are rewarded with better rankings.
The Google Freshness Algorithm has shifted the game dramatically. The algorithm was first released in June 2010 and has had a significant impact over the last few years. If you’re a large publisher with much old material that isn’t ranking, upgrading old articles might be beneficial. Google appears to favor new content, prioritizing it and ensuring that at least some of the SERP features are current. Google’s freshness algorithm appears to update far faster than the company’s other core algorithms.
Google announced mobile-first indexing on November 4, 2016. Its means that a website’s mobile responsiveness now has a direct impact on its search ranks. Previously, site designers created desktop versions first, then mobile versions. Websites should priorities mobile versions to give a better user experience now that mobile usage has surpassed desktop usage. Google’s mobile-first approach is already impacting search results, particularly for local results users are now receiving results that are more relevant to their actual location.
Page loading time
According to Google’s mobile-first indexing strategy, page performance has never been more crucial than it is now. With these changes, Google hopes to present users with search results that include sites that offer the best user experience.
The Essentials of the Internet
This ranking factor is intended to reward sites with good loading, interactivity, and visual stability as measured by the Largest Content full Paint, First Input Delay, and Cumulative Layout Shift metrics. This ranking feature, originally scheduled to launch in May 2021 but was postponed to mid-June with full deployment in August 2021, is designed to reward sites that load quickly, interactivity, and visual stability as measured by the Largest Content full Paint.
Markup for Schema
Local SEO is becoming increasingly significant, so if you’re wondering how to rank higher on Google, this is a key ranking criterion, particularly for small business SEO. The Schema markup code helps search engines understand text like addresses, phone numbers, recipes, and reviews, among other things. Implementing a site-wide schema code can be incredibly beneficial, especially for small enterprises. It’s vital, for example, to utilize the correct schema code to inform Google of your company’s location.
The Power of the Brand and the Domain
Social Signals and Branded Searches
Branded searches provide a significant signal to Google’s search algorithm. If a website obtains a lot of traffic from branded inquiries, the algorithm will notice. Social signals from Facebook, Reddit, Quora, Pinterest, and other social media sites have also been linked to search rankings. This isn’t to say that having a solid online social media presence won’t help you attract more natural traffic. You can achieve excellent search visibility by combining brand power and social signals with efforts across SEO channels.
Exact-match domains used to be a surefire technique to increase organic search visibility. Domains still retain power, even if they aren’t as foolproof as they once were. We still notice two primary verticals of domain power with Google’s more innovative algorithm:
- Domains with exact matches still have a lot of clouts.
- Seniority in the domain
As of August 2014, when initially mentioned on the Official Google Webmaster Central Blog, this is an official ranking criterion. “Security is a major priority for Google,” according to the official remark. We put a lot of effort into ensuring that our services are secure, with robust HTTPS encryption enabled by default. That implies that anyone who uses Google services like Search, Gmail, or Google Drive immediately has a secure connection to Google.” On October 17, 2017, Google issued another alert, this time cautioning webmasters against utilizing the HTTP protocol with sites that need users to provide data.
Though we haven’t witnessed a substantial impact on SEO for sites that have switched to secure HTTPS encryption, moving your site to HTTPS is highly recommended to avoid future Google adjustments.
In 2021, there will be a significant impact on SEO methods. Google’s recent improvements have paved the way for sites with high-quality content that adds actual value to users. Google is also improving its ability to track how users interact with your content. These ten crucial ranking elements can make or break your online marketing approach.